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Unfold 2025 Awards 

The world is full of remarkable hoteliers – and the Unfold Awards celebrate some of the best. These special awards recognize the amazing achievements of Mews customers, shining the spotlight on those who help to move our industry forward.

Details on how to enter the 2026 Unfold Awards are coming soon. In the meantime, let’s celebrate last year’s winners.

2025 winners

Most Innovative Brand

Habyt

Finalists:
Zedwell Hotels, Lylo

Most Hospitable Brand

Hotel Montestyria
Chalet & Suites

Finalists:
The Dylan, Maison Mère

Most Innovative Integration

Hey Lou

Finalists:
Bloc Hotels, Finn Lough

Most Innovative Hotelier Brand

Charlie MacGregor
(The Social Hub)

Finalists:
Nikolaus and Katharina Richter-Wallmann
(Hotel Zum Hirschen)

Martin Kemmer (Hey Lou)

Social Impact Leader

Haltia Lake Lodge

Finalists:
Comfort Hotel Solna, Bob W

2025 recap

XXX days to go

Get your Unfold 2026 ticket

Join the industry's brightest thinkers for an unforgettable day of inspiration. Your team and your guests will thank you later.

27.05

Amsterdam

Volume 07

2026