Unfold

Award submissions are now closed

Click here to vote by wednesday 8 april

Voting is open

The nominations are in for the Unfold Awards 2026, and they need your votes. The three most voted for videos in each category will go through to the Grand Final, so every vote counts.

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Awards Categories

Showcase how you used Mews, AI, or other hotel technology to drive innovation or change – and show the measurable impact it made. All Mews customers are eligible.

Here are the five categories

01

Operational Impact

This is for hotels that have transformed their day-to-day operations through smarter, more efficient processes. Whether it’s streamlining housekeeping or optimizing workflows, this award celebrates operational excellence that drives measurable results.

02

Revenue Impact

Great financial results don’t just happen. The best hoteliers know how to turn innovation into growth. This award highlights creative approaches to increasing revenue – from smarter pricing and distribution to new upsell strategies and tech-driven financial wins.

03

Team Impact

In an industry with historically high staff turnover, it’s extra important to celebrate the hotels that put people first. This award honors initiatives that enhance staff experiences, boost productivity and create a more empowered, connected workforce.

04

Guest Impact

This award recognizes hoteliers that truly put guests at the heart of everything they do. It’s for projects that elevate guest satisfaction and engagement through personalization, seamless experiences, or new ways of surprising and delighting for every stay.

05

Hospitality Impact Leader

This award celebrates hoteliers making a meaningful difference through innovation, leadership and social responsibility – improving the lives of guests, teams and their wider communities. Nominations can come from peers or colleagues who’ve seen their impact firsthand.

Judging Panel

The public vote will decide the three finalists in each category. Voting closes on April 8th, after which our panel of esteemed judges will review the submissions and choose the winners.

Matt Welle

Matt Welle

CEO

Richard Valtr

Richard Valtr

Founder

Naomi Trickey

Naomi Trickey

Chief People Officer

Manisha Athukorala

Manisha Athukorala

VP of Deployment & Customer Success

Prizes

Aside from the warm glow of adulation from your fellow hospitality innovators, there are plenty of reasons to get serious about winning.  

A unique and seriously stunning trophy

A unique and seriously stunning trophy

Recognition across public channels (Mews can light up LinkedIn)

Recognition across public channels (Mews can light up LinkedIn)

An extra special prize to help you celebrate 

An extra special prize to help you celebrate 

Timeline

February 28th

Submit your video and sign the approval forms.

March 9th - April 8th

Vote to determine the three finalists in each category.

April 9th - April 27th

The Mews judging panel chooses the winners.

April 30th

All finalists are informed.

May 27th

The winners are announced on stage at Mews Unfold.

Questions

If you have any questions about the Unfold Awards or want to take part in the conversation about the worthy winners, head to our dedicated page on Mews Community. And don’t forget to book your ticket to Unfold if you haven’t already.   

You can also reach out to your Customer Success Manager or to katya.kazantceva@mews.com

XXX Days to go

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Join the industry's brightest thinkers for an unforgettable day of inspiration. Your team and your guests will thank you later.

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Tickets

Volume07
27 May 2026
Amsterdam
Muziekgebouw

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