Unfold filmMuziekgebouw, Amsterdam
Due to the limited capacity and to encourage more hotel diversity, there are 2 available tickets per hotel.
A limited number of tickets are available for hospitality suppliers and vendors, capped at two per company. If you order a hotelier ticket and you're not a hotelier, you’ll get a refund minus platform fees and a kind request to purchase a non-hotelier ticket, if available. When they’re gone, they’re gone.
Visit the Unfold website to buy your ticket and view more information about the event.
Unfold Customer Summit is for current Mews customers only. With limited capacity to sessions, we need to ensure only customers attend. If you aren’t eligible, we’ll reach out. The easy fix if you want to attend: become a Mews customer.
As much as we’d love to host everyone, there are over 15,000 properties running on Mews and only a few hundred spaces. Demand will be high, so secure your ticket early.
Please contact us at unfold@mews.com
The official app for Unfold 2027 is called ‘Mews Events’. For the best experience—access agendas, session sign-ups, networking tools, and exclusive content—download Mews Events from the Play Store or the App Store.
Find it in your app store of choice:
Mews Events app: App Store · Google Play
Yes, some sessions will take place simultaneously. You can opt in for sessions via the Mews events app.
Get the most of your event:
Mews Events app: App Store · Google Play
Yes, that's exactly what we recommend in case your preferred workshops reach capacity. Get the most of Unfold and book your sessions on the app:
Mews Events app: App Store · Google Play
Of course. Collect points during the event for a chance to win exclusive merch. We won’t reveal what’s on offer here, but last year we had bomber jackets, Mewsopoly, football shirts, Crosley record players and much more.
You will receive an email from unfold@mews.com just a few minutes after purchasing a ticket. Search for: 'Confirmed: your Unfold 2027 ticket'. Present the ticket email at Unfold and collect your badge from our onsite team.
You can also access your badge via the app:
Mews Events app: App Store · Google Play
We want you to be comfortable as this is an all-day conference style event that also extends into an evening party. That being said, don’t be too casual – no PJs or swimwear please.
An Unfold Customer Summit ticket gives you access to the full itinerary at Mövenpick on May 11, which begins with lunch. This includes product sessions and breakout groups, as well as Mews Unwind in the evening, where you have the chance to mingle with peers over drinks.
An Unfold (May 12) ticket grants you access to all the main stage sessions, workshop sessions, networking breaks, lunch and what promises to be an eventful evening party. The fee is also for a good cause: we’ll plant one tree for every ticket bought through our friends at Hotels for Trees. Make the world a little greener and get your ticket now.
Unfold Customer Summit
Doors open at 12 PM (midday) for registration and lunch. Sessions start at 1 PM sharp.
Unfold
Doors open at 8 AM for registration and a caffeine kick. Sessions start at 9:30 AM sharp.
Plan your day(s) ahead of time with the agenda.
Yes, a cloakroom is available, and it's not only for cloaks – it also takes coats, bags, you name it.
The Muziekgebouw is easily accessible for disabled visitors. The Piet Heingarage under the building offers parking especially for the disabled. The garage gives direct access to the Entrance Hall. There are lifts throughout the building, so that all floors are accessible. The toilet is located at floor -1 in the Entrance Hall.
Mövenpick Hotel Amsterdam City Centre is fully wheelchair-accessible and features step-free routes, accessible guest rooms and facilities. Disabled parking is available underground.
Both locations are accessible by train, car, bike and foot – you could even get there by horse, though we’re not sure where you’d park it. Point is, it's seriously central, just over a 10-minute walk from Amsterdam Centraal Station. Check out the venue section of the website or app for the map and details.
Mews Events app: App Store · Google Play
There are various parking options in the Muziekgebouw area. We’d suggest:
Piet Heingarage
Piet Heinkade 59
1019 GM Amsterdam
Parkeergarage IJ-oever Centrum
Vriesseveem 9
1019 GM Amsterdam
Looking for a place to kick back and relax after a full day of networking? There are loads of great hotels nearby. You can get a discounted rate at Mews properties:
Bob W – use the code: BOBWXMEWS
De Ware Jacob Boutique Hotel – use the code: DWJ10
Hotel Nes Amsterdam – use the code: MEWSUNFOLD27
Apollofirst Boutique Hotel – use the code: Mews Unfold
This is a Mews event – of course there will be an afterparty.
It will take place on May 12 at the Muziekgebouw. You can get your dancing shoes on from 5:30pm.
Unfortunately not. The drinks and partying is reserved for people that have attended the full day event.
Yes, we will have a livestream of select sessions during day two (May 12) of Unfold.
Sessions at Unfold Customer Summit will not be recorded. However, we will share Unfold recordings with everyone who attends or registers for the virtual event.
We will have photography and videographers at the event as sessions will also be recorded. Content and imagery will be used post event for promotion and information sharing.
Unfold is Mews’ annual hospitality tech forum. Discover more about Mews